American Dreams
Learning Center
CORPORATE BRANDING
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ROLE:
Creative direction • Production • Design |
CLIENT:
ADLC focuses on serving immigrants to the United States by providing schools with a revolutionary method of teaching English as a second language. |
TASK:
Develop a sleek brand identity that portrays calmness, purity, and professionalism—leaving aside any government style of branding. The logo required merging the shape of an arrow with that of a dragon fly to portray the survival nature of an immigrant and the opportunities available through tenacity and hard work. |
